Rebranding & Concept
Skagerrak Gin was rebranded around the concept “United by our sea”, celebrating the shared Nordic culture and the sea connecting Norway, Denmark and Sweden. The project included a new bottle design and visual identity, creating a more distinctive and internationally relevant expression while staying rooted in the brand’s Nordic origins.
Skagerrak Gin
Agency:
Drama Queen Communications
My role in the project:
Creating key visuals, tagline and headline lockups, photo editing, POS materials and the brand playbook. I also supported the Creative Director during the key visual production and later acted as the main point of contact with the production company during post-production, helping refine the images to achieve the final look and feel.
Key visuals in both vertical and horizontal formats, alongside alternative ways of using the imagery across different applications.
Examples of the brand identity applied across a range of touchpoints, including retail, social media and web.
A selection of lifestyle imagery created to expand the brand’s visual world with more candid and atmospheric moments.