Branding, collaboration, strategy & concept
For this Limited Edition, Larsen Cognac collaborated with American street artist Trew Love to bring contemporary art and culture into the brand world. Her “What Would Love Say?” artworks were translated into four collectible gift boxes, creating a bold visual expression that connects Larsen’s heritage with a younger, more culture-driven audience. The concept was extended across packaging, campaign assets and a global activation playbook.
Larsen x Trew Love
Agency:
Drama Queen Communications
My role in the project:
Photo editing, label and packaging design, key visuals and visualisations, as well as creating POS materials. I also worked on social media ideation and still content, and contributed to the development of the global brand playbook.
Trew Love’s artwork applied across four packaging designs, each paired with a custom-painted label.
Examples of the key visuals in both vertical and horizontal formats.
Examples of the brand identity applied across a range of touchpoints, including playbook, POS material, retail and web.
A selection of social media content created for Larsen to bring the collaboration to life and build awareness around the launch.