Brand revision, concept & SoMe strategy
The new identity for Heering was built around the concept “Open Up For More”, inspired by the unexpected depth and complexity of the liqueur. We amplified the brand’s signature cherry red and introduced layered imagery and sliced compositions to create a more contemporary and expressive visual language. The identity was brought to life across social media, retail, events and other brand touchpoints.
Heering
Agency:
Drama Queen Communications
My role in the project:
Creating key visuals and POS examples, developing the brand playbook, and working on social media concepts and content. I also handled photo editing, created design plates, and helped define and direct the look and feel of the brand concept film.
Examples of the brand identity brought to life across a range of applications and touchpoints, including print ads, POS materials, DOOH, and a brand concept film.
A collection of social media content created for Heering.