Campaign
BABAS’ campaign “Orten. Inte en chans.” challenged the one-sided image of the suburbs often seen in media. Instead, it highlighted the creativity, community and ambition that exist there, using BABAS as proof that the suburbs are much more than the stereotypes surrounding them.
BABAS - Inte en chans
Agency:
Drama Queen Communications
My role in the project:
Designing the campaign website within Squarespace, as well as menus, stickers and campaign visuals, with some additional photo editing.
Examples of the campaign identity across a range of physical and digital touchpoints.